About Sam

Samantha Rudolph is the co-founder and CEO of Babyation, a venture-backed startup that is unapologetically for moms. Babyation creates products for women that want to parent on their terms, beginning with an innovative breast pump that is quiet, discreet and smart.

Prior to Babyation, Sam spent nine years as a serial entrepreneur within ESPN, where she launched a variety of products, departments and technologies. She helped shape the company’s social media presence and strategy in the early days of Facebook and Twitter, and she staged a live boxing match from the floor of the Consumer Electronics Show. Sam was also part of the launch team at ESPN’s Los Angeles division, and she oversaw the business development team responsible for evaluating new technologies. Sam subsequently leveraged her expertise in sports data and video platforms as a consultant for private equity firms and management consulting companies.

Sam graduated with a Bachelor of Science in Economics from The Wharton School at the University of Pennsylvania, where she received dual concentrations in Operations and Information Management (Decision Processes) and Management (Strategic Focus). Sam is a lead mentor for Stadia Ventures startup accelerator and is the treasurer of the St. Louis Breastfeeding Coalition. She is also mom to two boys, Exton and Oden.